The CANVS app began with a simple observation. With this evident rise in street art culture in America, how can we elevate this experience and activate communities all over the country? From property value, tourism and even community culture, the influence of street art is powerful.
Key Points: Founder and Creative Director / Provide guidance and leadership to an amazing team of 10 / Partner with COO on all financial and business operations / Key role in building relations with clients, investors, and artists
Creating a clear and consistent design system is every important. Before introducing any team of designers, a foundation must be set.
DEFINING OUR AUDIENCE
One of the main challenges with the development of CANVS was defining our target. Profiling our user-base was tough. Ultimately we outlined our targets into 4 classes.
Wireframes and Flows
The CANVS project is one of my biggest assignments as a creative professional. It exemplifies my principles of product development, branding and user experience. A cool design is just not enough. To build great products in todays market, everything must trace to the company’s vision and goals.
Media and Web
CANVS also provides the opportunity to showcase my skills in video production, photography and web development.