THE HAND STUFF
Most people generally don’t associate the embarrassment of dry unhealthy hands with men. This campaign for The Hand Stuff lotion was designed to drive brand awareness and align with the brand repositioning.
Key Points: Conceptualized campaign and tactics / Carried out successful execution of hand visuals / Unique use of native advertising platform
Simplicity and stopping-power were the key strategic points in the development of this campaign. We we took the graphic nature of the adverts and brought them to life in a series of guerrilla pieces and billboards.
Leveraging animations and interactive graphics, we pushed the Hand Stuff narrative in an interactive native ad experience thats informative and immersive. Native ads done correctly can be a great way to push your brand in a space that feels familiar to the user (as opposed to traditional ads).